[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.biofrog.cz\/jak-zvysit-navstevnost-internetoveho-obchodu\/#Article","mainEntityOfPage":"https:\/\/www.biofrog.cz\/jak-zvysit-navstevnost-internetoveho-obchodu\/","headline":"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost internetov\u00e9ho obchodu?","name":"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost internetov\u00e9ho obchodu?","description":"Kl\u00ed\u010dem k \u00fasp\u011b\u0161n\u00e9mu podnik\u00e1n\u00ed je kvalitn\u00ed web, kter\u00fd bude vykazovat vysokou n\u00e1v\u0161t\u011bvnost. Jen\u017ee pr\u00e1v\u011b to m\u016f\u017ee b\u00fdt v prvn\u00edch m\u011bs\u00edc\u00edch od zalo\u017een\u00ed webov\u00fdch str\u00e1nek velk\u00fd probl\u00e9m. Internetov\u00fd obchod se mezi tis\u00edce dal\u0161\u00edmi ztr\u00e1c\u00ed a z\u00e1kazn\u00edk tak nem\u00e1 mo\u017enost si k n\u011bmu naj\u00edt cestu. D\u00e1 se tento probl\u00e9m v\u016fbec vy\u0159e\u0161it, kdy\u017e je rozpo\u010det na marketing a …","datePublished":"2021-07-16","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.biofrog.cz\/author\/#Person","name":"","url":"https:\/\/www.biofrog.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f5ad5dcd5c02ecc0fdaf1fe4b2e9a39ad5c5cc2b614885090f6f77b1ccabb3a9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f5ad5dcd5c02ecc0fdaf1fe4b2e9a39ad5c5cc2b614885090f6f77b1ccabb3a9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"biofrog.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.biofrog.cz\/wp-content\/uploads\/N%C3%A1kup%20online_u5v3Ga.png","url":"https:\/\/www.biofrog.cz\/wp-content\/uploads\/N%C3%A1kup%20online_u5v3Ga.png","height":0,"width":0},"url":"https:\/\/www.biofrog.cz\/jak-zvysit-navstevnost-internetoveho-obchodu\/","about":["Podnik\u00e1n\u00ed"],"wordCount":415,"articleBody":"      Kl\u00ed\u010dem k \u00fasp\u011b\u0161n\u00e9mu podnik\u00e1n\u00ed je kvalitn\u00ed web, kter\u00fd bude vykazovat vysokou n\u00e1v\u0161t\u011bvnost. Jen\u017ee pr\u00e1v\u011b to m\u016f\u017ee b\u00fdt v prvn\u00edch m\u011bs\u00edc\u00edch od zalo\u017een\u00ed webov\u00fdch str\u00e1nek velk\u00fd probl\u00e9m. Internetov\u00fd obchod se mezi tis\u00edce dal\u0161\u00edmi ztr\u00e1c\u00ed a z\u00e1kazn\u00edk tak nem\u00e1 mo\u017enost si k n\u011bmu naj\u00edt cestu. D\u00e1 se tento probl\u00e9m v\u016fbec vy\u0159e\u0161it, kdy\u017e je rozpo\u010det na marketing a propagaci tak na\u0161ponovan\u00fd?   Blog s vlastn\u00edm obsahem Blogy jsou st\u00e1le velmi obl\u00edben\u00e9, i kdy\u017e je pomalu zasti\u0148uj\u00ed jin\u00e9 tvorby obsahu. Zalo\u017ete si firemn\u00ed nebo osobn\u00ed blog a v\u011bnujte se zde problematice, kter\u00e1 by mohla va\u0161e z\u00e1kazn\u00edky zaujmout. Publikujte vlastn\u00ed n\u00e1pady, odborn\u00e9 \u010dl\u00e1nky, rady a tipy, recenze a mnoho dal\u0161\u00edho z oboru, co by mohlo jen trochu zaujmout. Uvid\u00edte, \u017ee \u00fasp\u011bch na sebe nenech\u00e1 dlouho \u010dekat. Jenom s vlastn\u00edm blogem si u\u017e dnes ale nevysta\u010d\u00edte, skoro nutnost\u00ed jsou \u00fa\u010dty na soci\u00e1ln\u00edch s\u00edt\u00edch. Zalo\u017een\u00ed \u00fa\u010dtu je zcela zdarma a p\u0159esto p\u0159in\u00e1\u0161\u00ed jistou formu propagace, kterou jist\u011b uv\u00edt\u00e1te. Facebook, Instagram, Twitter v\u00e1m mohou cestu za \u00fasp\u011b\u0161n\u00fdm podnik\u00e1n\u00edm v\u00fdrazn\u011b uleh\u010dit. PPC reklama Chytr\u00fdm pomocn\u00edkem je ur\u010dit\u011b SEO, ale ne v\u017edy sta\u010d\u00ed na c\u00edlenou propagaci. Proto v\u00e1m dnes p\u0159edstav\u00edme je\u0161t\u011b jednoho pomocn\u00edka, kter\u00fd zvl\u00e1dne to, kde SEO zaost\u00e1v\u00e1. Co je ppc reklama? PPC je vlastn\u011b zkr\u00e1cen\u011b Pay per click, v p\u0159ekladu platba za klik. Jak u\u017e z n\u00e1zvu vypl\u00fdv\u00e1, inzerent neplat\u00ed za samotn\u00e9 um\u00edst\u011bn\u00e9 reklamy, ale a\u017e v p\u0159\u00edpad\u011b, kdy n\u011bkdo na reklamu klikne. Tento druh reklamy je tak pro inzerenty jeden z m\u00e1la, kter\u00fd se skute\u010dn\u011b vyplat\u00ed.  Ppc reklama \u2013 jak se tvo\u0159\u00ed? Pro z\u00e1kladn\u00ed nastaven\u00ed tohoto druhu reklamy si vysta\u010d\u00edte s n\u00e1stroji, kter\u00e9 je mo\u017en\u00e9 voln\u011b st\u00e1hnout. Pomoc\u00ed nich si vytvo\u0159\u00edte optim\u00e1ln\u00ed reklamu ve vyhled\u00e1v\u00e1n\u00ed Google. V za\u010d\u00e1tc\u00edch si zvl\u00e1dnete v\u0161e za\u0159\u00eddit i sami, pozd\u011bji je u\u017e dobr\u00e9 poradit se s PPC specialistou. D\u00edky PPC reklam\u011b se m\u016f\u017ee v\u00e1\u0161 web p\u0159i vyhled\u00e1v\u00e1n\u00ed objevovat mezi prvn\u00edmi s minim\u00e1ln\u00edmi finan\u010dn\u00edmi n\u00e1klady.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (5 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost internetov\u00e9ho obchodu?","item":"https:\/\/www.biofrog.cz\/jak-zvysit-navstevnost-internetoveho-obchodu\/#breadcrumbitem"}]}]